If you asked a small business owner why they left the 9 to 5 and began building their dream, they would likely tell you that they chased personal and financial freedom.

So why are so many small business owners spending more time in their business than ever before and not really knowing whether the output is creating genuine value?

If you loved business you would have become an executive or a business coach, but you chose the fitness industry, so why are you spending countless hours behind a desk?

Don’t worry though it’s a common theme among small business and franchise wonders alike.

If you struggle with delegation, then you need to ask yourself why?

If you search inside you may realise it’s a case of not wanting to give up control, culminating with a feeling that nobody will be able to do it as well as you.

Get ready for the truth bomb. There are nearly 7.5 billion people on earth, so it is likely many of them can do it much better than you!

With that out of the way we can now assess our options from two standpoints.


Which one is better depends on the task. Accounting, web design and marketing are 3 things that most businesses need and should be outsourced, though why is that?

It comes down to allocation of labor and how much is required to fulfill the task. With each of the above mentioned only a couple of hours per week is required for most small businesses. Therefore, it makes sense to pay professionals only for the time they complete your work, compared to an underutilised full time staff member.

Through simple training it can be possible to consolidate a number of part time roles into a single full time one. Customer service and customer support makes sense, they both draw from a similar knowledge pool and the technology/systems they use will overlap.

Ultimately when making the decision you must reconcile price and quality to deliver a metric that can be indexed against alternatives.

Don’t be afraid to reach out to similar businesses, chances are they are encountering the same issues and may have a solution!